CS220AU

content production

Content producers can be in charge of all stages of the APM:

  1. defining the goals
  2. designing a suitable workflow
  3. developing the content e.g. by creating a podcast, designing a logo, writing text, finding or taking photographs, etc.
  4. asking for feedback from professionals on the drafts (works in progress)
  5. publishing and disseminating the finished content (don’t forget to contextualise)

Who is the content producer for your website?





This page outlines

  1. types of contents
  2. types of materials
  3. take or make materials?
  4. materials and content in some more detail
  5. summary



1. content types

On a website, you can publish content focusing on

Your content (e.g. a web page) could mix up these modalities in different ratios - whatever you think best suits your ‘storytelling’.

What do the following quotes mean, how could you rephrase them?

A picture is worth a thousand words.

The sound and music are 50% of the entertainment in a movie. ~G. Lucas

There are things in the book you could never do in a movie. ~ Noah Hathaway

Can a word be worth a thousand words?



2. materials

source-materials photo by Oxana Melis on Unsplash


When creating content for your website, you could consider the following materials

  1. still images e.g.
  2. audio e.g.
  3. moving images e.g.
  4. text e.g. 
if ( students.happiness == true ) {
    kris = kris.happy
}
else {
    kris = kris.unhappy
}




take-buy-make photos by Nathan Dumlao and Kelly Sikkema on Unsplash

3. take or make materials

Where to get these source materials from?

  1. take it (free or paid)
  2. make it i.e. DIY


1. take it

Free and paid materials can have different requirements regarding


Examples of free images in use:

more info on using free materials:


2. make it

To make your own material you can

  1. repurpose/reuse/amend free material (check licence) e.g. poster e.g. swimming music
  2. start from scratch e.g.artwork and sound synthesis of flow




materials and content in more detail

1. still images


graphics


photo


pixels vs vectors


sources for taking


hardware/software for making

  1. pixel work

“The best camera is the one you have.”


  1. vector work
    • you can do serious work with Inkscape (a free Illustrator alternative)
    • search for ‘Illustrator alternatives’

further resources


How could your website benefit from still images?



2. audio

materials:

content:


types of podcasts

  1. interview or presentation recordings
    • attention is paid on people talking
    • organic narrative
    • example:
      • https://rebelwisdom.podbean.com/
      • https://podcast.app/eckhart-tolle-essential-teachings-p687019/
    • sometimes it’s the audio-only version of the original video format
  2. storytelling with mixed material e.g. sound design and music, narration, interview clips


microphones/speakers/headphones


software

production stages:

  1. recording/sound design/music composition
  2. editing
  3. mixing
  4. mastering
    • big productions have different people for each of these stages, but can be done by one person as well
    • stages can be done in one software e.g. Digital Audio Workstation e.g. like Reaper, Pro Tools, Logic Pro, Audacity, Adobe Audition
    • however, sometimes specific software/hardware is used for specific stages e.g. recording can be done with portable recorders on SSD cards or straight on the computer’s HDD in a studio
    • consider panning (mono vs stereo)


sources for taking audio


How could your website benefit from audio materials/content?



3. moving images

source material:


moving image type

  1. simple interview or presentation recordings e.g. a lecture’s archive - similar to podcast type 1
  2. storytelling with mixed material e.g. sound design, music and narration, graphic design - similar to podcast type 2
  3. screencast e.g. demonstrating the use of a specific software
  4. short film/animation (documentary or artistic/dramatised)


production stages


hardware/software

to record films:

to create animations:

to record audio:

to edit videos:

to edit audio:

to make screenrecordings/screencasts:

thoughts




What are the pros and cons of taking or making linked to visual and audio materials?




4. text

my flow

  1. write in VSC
  2. check with SpellRight extension
  3. copy/paste to Grammarly
  4. copy/paste to ProWriting
  5. copy/paste to Hemingway (maybe)
  6. copy/paste to Word (maybe)
  7. can someone give me feedback (a native speaker or someone whose English is really good?)
  8. submit/publish

resources




summary

other resources